The FMCG industry in the UK is worth over £110 billion. It’s a thriving and fast-moving sector that affords many opportunities to recruitment professionals.
If you’re an FMCG recruitment specialist that’s decided to go it alone, then take a look at our tips on establishing a recruitment agency in this industry:
Assess the Competition
Statistics show that the recruitment sector is a vibrant and fast-moving industry in itself, so you of course won’t be the only FMCG agency out there! Take the time to really assess your competition, looking at not only the roles they’re currently trying to fill but also the way they present their brand and how they speak to their audience.
Keep Your Overheads Low
When you’re starting any new business it’s so important to keep your startup costs low, as it reduces the pressure on your business in those early days. Investing in office space for example is great, but why not work from home to begin with to keep your outgoings as low as possible before you make your first few placements.
Stay Up to Date
As you begin the process of starting your agency, you need to make sure you’re completely up to date with what’s going on in the sector. It’s through having your finger on the pulse of the latest developments that you’ll be able to identify gaps in the market. Get alerts from reputable industry news sources and be a part of relevant events.
Focus On Your Brand
You work in the FMCG market, so clients will expect you to understand the importance of your brand. Every new company needs a clear brand, something that tells potential clients what makes you different from your competitors. You can do this through a combination of your look and the voice that you choose to use to speak to your audience.
Choose a Specialism
With so many recruitment agencies vying for attention, picking a specialism can be a great way to differentiate. Think about shortages in the market that you could fill, or instead focus on where you’ve had success in the past, so you can demonstrate a proven track record. Having a specialism gives you a way in to new clients and a chance to showcase your expertise…
Showcase Your Track Record
Speaking of your expertise, don’t be shy, shout about it! If you’ve placed many successful candidates and worked with big household names, then demonstrate that to your clients. There are so many ways you can do this, such as sharing insightful information on your blog, starting and joining relevant conversations on LinkedIn and by being part of industry events. Anything that’s going to say to a client, this is someone who knows our industry inside and out.
Get Your Funding in Place
Making your first placement as part of your own agency will feel like a huge win! However waiting months to get paid doesn’t feel quite as good. It can be especially frustrating when you’ve become used to earning a regular salary. Here at New Millennia we can help. We offer 100% recruitment financing, to fill the gap between placement and payment. Click here to find out more.
