It probably won’t surprise you to hear that digital marketing is one of the UK’s fastest growing industries. If you’re considering starting your own marketing recruitment agency, there is certainly the demand, but also plenty of competition.
We have tons of advice for starting your own recruitment business, however there are a few things in particular to consider when it comes to recruiting marketing professionals:
Consider a Specialism
Whether you currently work in marketing, or as a marketing recruiter, you’ll know how many different roles and areas the industry covers. When you’re starting out it can be tempting to take a blanket approach, however consider how a specialism could help you find your place in the market.
For example, you might choose to focus on tech and digital, or instead go down the more creative route, concentrating on copywriters, designers and creative directors.
Look at Talent Shortages
You will quickly discover there is a high demand for certain marketing skillsets. This means those with the right level of experience will be highly sought after and know their worth.
Do your research and speak to as many people as you can who work in the industry, to understand their particular challenges, and hopefully where you can find a gap in the market.
Perm, Temp, Freelance, Contract
Many roles within marketing can be done remotely, so you’ll likely encounter more freelance and contract staff than many other industries. Consider how this could work to your advantage, and whether you could make temporary or contract placements your specialist area as you establish your business.
Build a Brand
If you’re going to market your agency to marketing professionals, then building a strong brand is really important. They’ll expect you to speak to them in a language they can relate to, so maybe lose the business jargon, for example, and strike a more conversational tone.
Though you need to keep your costs low initially, you might want to consider bringing on the services of a branding agency, or a graphic designer, to help you create the visual look and tone of voice to take your business to market.
Check Out the Competition
Another really important aspect to take a look at is the competition. Who are you competing against in your marketplace and area? Of course there are the general recruiters, but which other marketing specialists are you going up against?
Take a look at how they speak to their audience and what kind of roles they concentrate on? It can be another way to help you find your position in the market.
Get Your Funding in Place
One of the most challenging elements of setting up a marketing recruitment industry, is the fact you’ll have to pay out for many services long before you’re paid by your client. Therefore you’ll need significant savings in place to get started, or alternatively you can get funding to help. New Millennia offer 100% recruitment financing so you can focus on growing your business until you’re paid by your client.
